The new “Paid Courses” feature of YouTube!
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The new “Paid Courses” feature of YouTube!
YouTube is going to introduce a new feature called ‘YT Courses’ to sell courses via YT
The new “Paid Courses” feature of YouTube!
Hey there!
I am back with another edition of the Bulletin, and this week we will talk about how YouTube is planning to bring a new feature and how it is going to shape market trends!
We all are familiar with the booming eLearning industry which is estimated to collect a value projection of 1 trillion USD by 2028 with the growth drivers being North America & Europe, Asia Pacific and Latin America, the Middle East and Africa. This has given platforms like YouTube to enter in the eLearning market competing for the giants like EDx, Coursera and skill share.
But, building courses for internal or external use has become more difficult than ever due to the audience's desire for them to be more engaging. Hence, the eLearning industry is witnessing a major shift in courses, learning patterns and platforms. Among these is YouTube, which is going to introduce a new feature called ‘YT Courses’ which is an educational player.
This will boost the demand for courses as the feature provides uninterrupted videos that will help in better audience retention. It will not have any sort of ads or external links that will make the experience seamless for the audience.
There are certain things that I think this is an excellent move:
Access to the potential audience, the platform has got 2.5 billion active users.
User targeting or paid promotions are easy, as YouTube has enough behavioural data
Additional monetisation for YouTube 🤑
A large community of content creators are already on YouTube
The interface will be quite easy as the users are using the platform for quite a long.
This could also be a great opportunity for LMS platforms like Acadle to make revenue streams with the YouTube paid courses with integrations.
How it will change the learning opportunities?
Companies are now realizing the importance of quality education and the importance of training employees, partners, and customers.
Comprehensive and useful courses are important for the retention of your audience, and you must find a medium suited for their types. And YouTube education courses may be just what you're looking for!
I hope it was an insightful read. Let me know in the comments below what you think of YouTube introducing this new feature. And how do you think it will benefit your industry?
Your content suggestions and requests are most welcome, please drop them down below!
I'll meet you shortly with a new insightful topic 😊