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How are industries using webinars for lead generation?
Are you only holding webinars for training and marketing? What if I told you that you can also use your webinars to generate leads?
In this edition of the Bulletin, we'll look at how various industries are using webinars to generate leads.
Why are webinars good for lead generation?
You can determine who your potential prospects are during the webinar through interaction.
Extended market reach
You can generate international leads with the help of your webinars.
Complement your content strategy
You can repurpose the webinar’s content into many forms like blogs, social media posts, videos, which will help you save costs as well.
How are different industries using it to generate leads?
When you collaborate with companies to come up with webinars, they will gather a larger audience. It increases tools such as connections with experts, access to better technology, a larger network, or the field in which you need assistance.
Webinar landing pages
If you conduct webinars regularly, you can create webinar landing pages with relevant CTAs to capture leads.
Always and always start with building excitement
You can add a small teaser for what your audience can expect
Include pictures of your speakers
You can add a countdown timer as well
The registration form for your webinar must be short and simple so that users can easily fill in the information without bouncing off the page.
Just a name, email, and phone number must do. x`
To build credibility for your webinars, add testimonials to your social media, webinar landing pages, or emails.
This is another way of having a prolonged conversation with the users. You can add your social media or main website links there to guide the leads to the required pages.
Don’ts of your landing pages
Do not use any external links as they can distract the users and decrease conversion rates.
Do not bombard the audience with too much information
Do not give your whole webinar away, if you want them to watch just give the click baits.
I hope it was an insightful read for you, and you must be ready to consider your webinars as a new source for lead generation.
If you have any suggestions or content requests, please comment below